---
title: Watch our webinar | Boost your brand message with B2B storytelling
description: Chris Hewitt, Berkeley's Chief Storyteller teaches you how to tell a compelling story about your business for a B2B audience.
image: https://info.berkeleypr.com/hubfs/Webinar%20cover.png
---

[Berkeley Communications](https://www.berkeleypr.com)

On demand webinar

# How B2B storytelling can boost your brand

Your PR and marketing content won’t cut through until your audience starts to **feel** **something**. If you want people to act, you need to **strike an emotional chord**. But can this be done in a **B2B** context?

After all, we all love a good story, and why should **B2B communications** be any different?

In this webinar, you’ll discover how to tell a compelling story about your business for a **B2B** audience. Using **the same techniques as a blockbuster movie or a page-turning novel**, you will learn how **to elevate your brand message and power up your B2B PR**.

### Watch it on demand below

Video player - B2B storytelling webinar - Click to play video

## Speakers

![Chris Hewitt](https://info.berkeleypr.com/hs-fs/hubfs/highres2_124_0403.jpg?width=300&name=highres2_124_0403.jpg)

### Chris Hewitt *Chief storyteller*

Chris has been the CEO and chief storyteller at Berkeley Communications for over 30 years. As the founder of the Berkeley Storytelling Academy, he teaches business storytelling to board directors, business owners and marketing professionals and delivers storytelling workshops for the Chartered Institute of Marketing.

### ![Ruth knowles](https://info.berkeleypr.com/hs-fs/hubfs/Ruth.jpg?width=300&name=Ruth.jpg)Ruth Knowles *Head of Corporate Campaigns, Kaspersky*

Ruth Knowles has overseen UK, European and global corporate communications and PR campaigns for cybersecurity brand Kaspersky for 12 years. She delivers award-winning B2B, B2C and technology stories that cut through a changing media landscape and wake the world up to the reality of cyber threats.

![The Berkeley Edit Logo-02](https://info.berkeleypr.com/hubfs/The%20Berkeley%20Edit%20Logo-02.png "The Berkeley Edit Logo-02")

### **What you'll learn from this webinar:**

- Where’s the proof that **storytelling works in business**?
- The different types of **stories B2Bs should tell**
- The **fundamentals** of great storytelling
- The **six-step story formula** explained
- A B2B storytelling case study from **Ruth Knowles**, Head of Corporate Campaigns, Kaspersky
- PLUS: **15-minute Q&A** with our speakers

---

© Copyright 2024 Berkeley. All rights reserved. [Privacy Policy](https://www.berkeleypr.com/privacy-policy) | [Cookie Policy](https://www.berkeleypr.com/cookie-policy)

Back to top