Your PR and marketing content won’t cut through until your audience starts to feel something. If you want people to act, you need to strike an emotional chord. But can this be done in a B2B context?

After all, we all love a good story, and why should B2B communications be any different?

In this webinar, you’ll discover how to tell a compelling story about your business for a B2B audience. Using the same techniques as a blockbuster movie or a page-turning novel, you will learn how to elevate your brand message and power up your B2B PR.

Watch it on demand below

Speakers

Chris Hewitt

Chris Hewitt
Chief storyteller

Chris has been the CEO and chief storyteller at Berkeley Communications for over 30 years. As the founder of the Berkeley Storytelling Academy, he teaches business storytelling to board directors, business owners and marketing professionals and delivers storytelling workshops for the Chartered Institute of Marketing.

Ruth knowlesRuth Knowles
Head of Corporate Campaigns, Kaspersky

Ruth Knowles has overseen UK, European and global corporate communications and PR campaigns for cybersecurity brand Kaspersky for 12 years. She delivers award-winning B2B, B2C and technology stories that cut through a changing media landscape and wake the world up to the reality of cyber threats.