The idea that crisis communications is only for big, publicly listed companies is just plain wrong. The pandemic has shown us that in all its brutal reality.

Our crisis communications workshop will help you and your communications team prepare and put a plan in place, in case it hits the fan.

The half day workshop is tailored to your team and will share hands-on, expert advice including how to develop a framework, how to liaise with media and stakeholders and examples from real life incidents.

What you’ll take away from this workshop:

• How to determine what is and isn’t a crisis, and why that matters
• Understand the media landscape
• Create a framework for managing a crisis
• Develop a scenario plan and create and test procedures
• Know how to map and prioritise key stakeholders
• Prepare spokespeople to respond during and after the crisis

Workshop leader

Lynsey-Barry-headshot

Lynsey Barry

UK Managing Director, Berkeley Communications

Lynsey has 20 years' experience working in PR and communications. She has led campaigns for clients including McDonald's, Coca-Cola, Amazon, Boots, Yodel and Siemens Healthineers. In that time Lynsey has developed crisis communications strategies and liaised with media on complex and sensitive issues for Hertfordshire Constabulary and Guy's and St Thomas' Hospital. Find out more about Lynsey.