Who do IT decision makers trust when they are looking to make new tech investments, particularly in uncertain times? What sources of information are they turning to, and what influences their decision-making?
We partnered with Arlington Research to interview 1,000 IT decision makers, to reveal where they turn for information, trends and inspiration when they are looking to make a tech purchase.
Download our research report to find out where brands need to be seen in order to reach those looking to make a tech buying decision – from IT infrastructure to SaaS.
Inside the guide:
- Where IT decision makers turn when they are looking to invest in new technology
- The power of trade media to reach tech leaders
- Why conference cancellation following COVID has created an information void for IT decision makers
- Five tips to reach your target ITDMs