---
title: "Download report: The myth of Global PR | Berkeley Communications"
description: Global PR is a phrase that is often deployed in agency briefs – but what does it mean? And are you managing it correctly?
image: https://info.berkeleypr.com/hubfs/ITDM_Influencer-Report.jpg
---

[Berkeley Communications](https://www.berkeleypr.com)

Report download

# PR and communications in DACH

![DACH-Cover-Hubspot](https://info.berkeleypr.com/hubfs/DACH-Cover-Hubspot.jpg "DACH-Cover-Hubspot")

**The fundamentals of what make a good story are the same all over the world. Drama, human interest and topicality are universal. **

But how you get that story across successfully can be very different, depending on where your audience is based. Taking the DACH region as an example, this report explains why there is definitely no ‘one size fits all’ approach to international PR.

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### Campaign report download

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